Every now and then some Keefe-related ephemera comes my way, such as this advertisement I found on ebay. It's part of a page from Vogue magazine, 1952. This page also featured ads for Wisconsin Cheese, "Mother 'N' Daughter" aprons, and Nefertiti Egyptian Designs, vases from Kipp Ceramics.
Several interesting discoveries in this ad: the copy gives a name, "Hokus Pokus", to two of Keefe's designs and the image prominently displays her packaging design for the set. Finally, the ad lists Bloomingdale's as the retailer. The late Phoebe Ann Erb, an independent scholar who had spoken with some of Keefe's contemporaries, was told that Keefe's designs, signed as "Tammis Keefe", were exclusive to Lord & Taylor. We now know that some designs were sold at Bloomingdale's as well.
Both of these designs are shown on our website; when my husband has time, we'll re-label them as Hokus Pokus 1 and Hokus Pokus 2.
|Hokus Pokus 1, gray|
|Hokus Pokus 2|
|Hokus Pokus 1, black|